Privacy policy

Last updated: November 28, 2025

Surfine Hitech Sdn Bhd operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

 

Personal Information We Collect or Process

When we use the term “personal information”, we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including payment card numbers, payment details, transaction details, form of payment, payment confirmation, and related financial information.
  • Account information including your username, password, security questions, preferences, and settings.
  • Transaction information including items viewed, added to cart or wishlist, purchased, returned, exchanged, or canceled, as well as past transaction history.
  • Communications with us, such as information provided when making customer support inquiries.
  • Device information including device type, browser type, IP address, network connection details, and unique identifiers.
  • Usage information concerning how and when you interact with the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide personal information.
  • Automatically, including through your device when using our website, and through cookies or similar technologies.
  • From our service providers, who assist in the operation and delivery of our Services.
  • From our partners or other third parties.

 

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use your personal information to provide and operate the Services, process payments, fulfill orders, remember preferences, handle returns or exchanges, manage accounts, arrange shipping, support product reviews, and create a personalized shopping experience.

Marketing and Advertising

We may use your information to send marketing communications (via email, SMS, or postal mail) and to show you personalized advertisements on our website or third-party platforms, based on your activity and preferences. Depending on where you live, you may have the right to opt out of certain targeted advertising practices.

Security and Fraud Prevention

We use personal information to authenticate accounts, provide secure transactions, detect and investigate fraudulent or malicious activity, and protect public safety. You are responsible for keeping your account credentials secure.

Communicating with You

We use personal information to respond to inquiries, provide customer support, maintain our business relationship with you, and send necessary service-related communications.

Legal Reasons

We may use your information to comply with laws, respond to legal requests, participate in litigation, enforce our terms, or protect our rights and those of others.

 

How We Disclose Personal Information

We may disclose personal information under the following circumstances:

  • With vendors and service providers who perform services on our behalf (such as IT management, payment processing, analytics, customer support, cloud storage, fulfillment, and shipping).
  • With business and marketing partners who may use your information in accordance with their own privacy notices. You may have the right to opt out of certain types of information sharing.
  • When you direct or consent to disclosure, including for shipping, social media integrations, or other third-party interactions.
  • Within our corporate group or with our affiliates.
  • In connection with business transactions, including mergers, acquisitions, restructurings, or insolvency.
  • For legal, safety, or policy enforcement reasons.

 

Third-Party Websites and Links

The Services may contain links to third-party websites or platforms. We are not responsible for their privacy or security practices. You should review their policies before interacting with them. Information shared on public or semi-public platforms may be visible to others.

 

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in your jurisdiction. If you believe your child has provided personal information, please contact us to request deletion. As of the Effective Date of this policy, we do not have actual knowledge that we “share” or “sell” the personal information of individuals under 16 years of age.

 

Security and Retention of Your Information

We implement reasonable security measures but cannot guarantee perfect security. Information transmitted to us may not be secure in transit. We encourage you to avoid sending sensitive information through unsecured channels.

We retain personal information as long as necessary to provide Services, maintain accounts, comply with legal obligations, resolve disputes, and enforce agreements.

 

Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Right to Access / Know
  • Right to Delete
  • Right to Correct
  • Right of Data Portability
  • Right to Manage Communication Preferences

You may exercise these rights where indicated on the Services or by contacting us using the details below. We may need to verify your identity before processing your request. You may authorize an agent to submit requests on your behalf, subject to verification.

We will not discriminate against you for exercising your rights.

 

Complaints

If you have complaints about how we process personal information, please contact us using the details below. You may also have the right to appeal our decision or lodge a complaint with your local data protection authority.

 

International Transfers

Your personal information may be transferred, stored, and processed outside your country of residence. If transferred from the EEA or UK, recognized legal safeguards (such as Standard Contractual Clauses) will be used unless the destination country provides adequate protection.

 

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or for legal, regulatory, or operational reasons. Updates will be posted on this website with a revised “Last updated” date.